OptiFashion: Redefining Eyewear with Technology and Sustainability

OptiFashion Ltd., currently in incubation with Startup Roadway, is proud to announce the development progress of its innovative eyewear platform, designed to revolutionize the industry. OptiFashion’s MVP (Minimum Viable Product) is on track to combine customizable 3D-printed frames and smart glasses equipped with health-monitoring features, offering a groundbreaking blend of functionality, fashion, and sustainability. By leveraging cutting-edge technology, OptiFashion aims to empower Canadian consumers to express their style while prioritizing eye health.

Building a Smarter Eyewear Platform

OptiFashion was co-founded by three visionary professionals, Bahareh Haghighian, Leyla Vosough, and Marjan Asbaghisahzabi, who recognized the evolving needs of the eyewear industry. With challenges such as limited customization, high costs, and a growing demand for sustainable solutions, OptiFashion integrates advanced technologies like 3D printing, augmented reality (AR), and artificial intelligence (AI) into its product line.

The company’s platform offers users a unique experience through virtual try-ons, personalized style recommendations, and health-monitoring features like blue light filtering and eye strain alerts. OptiFashion also remains committed to eco-friendly practices, aiming to reduce its environmental footprint by using sustainable materials.

Experience the Future of Eyewear

“We founded OptiFashion to blend fashion, health, and technology into one seamless experience. Our goal is to provide customizable, health-conscious, and sustainable eyewear solutions that empower individuals to express themselves uniquely while caring for their vision.”

  • Bahareh Haghighian, Leyla Vosough, and Marjan Asbaghisahzabi

OptiFashion invites Canadians to experience its innovative approach to eyewear. With its MVP nearing completion and an official launch planned for 2025, the company is poised to redefine the industry, offering cutting-edge products that combine style, health benefits, and environmental responsibility.

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